Saham Group, a diversified insurance leader in Africa
Saham Group is a diversified, pan-African group with two historical businesses: insurance and customer relationship centers. It is also expanding in real estate, healthcare and education so as to take advantage of synergies with its activities. Saham offers an attractive opportunity to access African growth. It operates in 23 African countries, which already represent nearly 50% of the continent’s GDP.

Why did we invest in Saham Group?

On November 28, 2013, Wendel made its second investment in Africa, becoming a shareholder of the Saham Group, based in Morocco and majority-held by its founder and CEO. Wendel intends to support this pan-African group in its future, long-term growth and development. Moulay Hafid Elalamy is a Moroccan entrepreneur who enjoys a very strong reputation in Africa. Since 1995 he has successfully built a multiservices group operating in insurance, customer relationship centers, healthcare, education and real estate. Saham Group leverages the broad sectoral and geographic diversification of its activities and its highly experienced management. Moulay Hafid Elalamy has been Morocco’s Minister of Industry, Investment, and the Digital Economy since 2013. He was reappointed in this role in April 2017.


Highlights of 2016

The Saham Group’s consolidated 2016 sales totaled MAD 11.4 billion, up 6% compared with 2015.
Insurance activities posted total growth of 7% over the year, thanks to robust organic growth of 6% as well as the contribution from Continental Re in Nigeria (acquired in June 2015). All insurance entities except Saham Angola Seguros, Gabon, and Congo saw increases in gross premiums during the year, with sound organic growth of 15% in Morocco, in particular (ca. 41% of gross premiums). Saham Angola Seguros (ca. 9% of gross premiums) posted a 26% constant-currency decline in gross premiums written compared with 2015, in a very difficult macroeconomic context.
Customer relationship centers continued to perform well, with revenue growing 25% in 2016, owing in particular to significant new business wins at Phone Group in Morocco, Côte d’Ivoire and Senegal, as well as to fast growth at Ecco (acquired in March 2015) in Egypt.
Saham Group is also pursuing the growth and development of its Healthcare, Education and Real Estate businesses, with priority on Morocco. SANA Education (a joint venture between Saham and Tana Capital) operated three schools in Rabat and Casablanca in 2016. In addition, Saham continued to market its residential real-estate projects in Casablanca.
On December 14, 2016, Sanlam, a leading South African insurer, announced its intention to increase its stake in Saham Finances (the Saham Group’s insurance arm) by 16.6% for $329 million. Once the transaction is complete, Sanlam will hold 46.6% of the share capital of Saham Finances.

“We share the same values as Wendel.”

Moulay Hafid Elalamy

Chairman of Saham Group

Top management

Moulay Hafid Elalamy

Saad Bendidi
Deputy CEO

Wendel's role in corporate governance

Board of Directors

Stéphane Bacquaert

Board of Directors of Saham Finances

Jean Azéma (former CEO of Groupama)