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Crisis Prevention Institute

CPI, the leading provider of crisis prevention training programs in the U.S.

96.4%(1)
capital held by Wendel

CPI is the US leader in crisis prevention and aggressive behavior management training programs. For 40 years, CPI has been providing crisis prevention and intervention training programs to help professionals anticipate and respond to anxious, hostile and violent behaviors with safe and effective methods.

(1) As of June 30, 2021.
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Key figures
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$63.8 m
2020 sales
i-1
$569 m
amount invested by Wendel since 2019
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55 %
of women among the executive team
price2
35,000
Certified Instructors

Why did we invest in Crisis Prevention Institute?

CPI is the U.S. leading provider of crisis prevention training programs and is seen by healthcare and education professionals as the gold standard. The company’s training programs have proven to be effective in improving personal safety and focus on the appropriate responses to high-risk situations. Moreover, they support staff retention and significantly reduce the likelihood of violence in the workplace as well as its seriousness and related costs. Drawing on in-depth knowledge of the relevant regulations at state and federal level, which are constantly changing and expanding in scope, CPI helps its clients to comply with regulatory requirements and to protect themselves in the event of violent incidents.

CPI’s long-standing financial success is evidence of the quality of services the company offers its clients. For a number of years, it has reported growth and increasing margins. CPI’s business model is strengthened by its diverse customer base, a net retention rate of over 100%, and the relationships it has built over the past 20 years with its 500 key clients. Wendel’s investment in CPI was motivated by the company’s ability to expand this base, and to realize the significant potential for growth in adjacent markets and services. Wendel is supporting CPI management and employees in expanding the scope of their services and creating a global training platform with an even greater impact.

Crisis Prevention Institute

Quotes from

The CPI team is thrilled to have found a long-term partner in Wendel, particularly given our shared vision for the important work and social impact our team has on the communities we serve every day.

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Tony Jace
CEO of CPI

CPI presented a unique opportunity to invest in a clear market leader with attractive long‑term, global growth prospects and an important mission that aligns well with Wendel’s values.

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Adam Reinnman
Chairman of CPI’s Board of Directors

What is the development potential?

Short term prospects for a return to full demand are largely based on success of vaccination campaigns but although the pace and timing of recovery remain difficult to predict. CPI is already returning to higher levels of forward bookings and the company anticipates a sustained need for its services in the future.

CPI is benefiting from its position as leader in a market where demand for training on preventing and de-escalating crisis situations is increasingly high. CPI services are increasingly in demand due to a greater number of incidents and ever more restrictive regulations introduced by state and federal government. This is particularly true of educational and healthcare establishments which currently represent the bulk of CPI’s sales. This is also increasingly the case in other sectors where violence and trauma in the workplace are commonplace.

In addition to continuing these initiatives aimed at expanding in the United States, CPI is also investing in increasing its international presence, which accounted for around 22% of sales in 2020, mainly to clients in Canada, the United Kingdom and Australia. The company is constantly evaluating and improving its training programs and teaching methods. It will continue to suggest improvements, specialized services and new technological solutions over time in order to equip clients who are exposed to varying degrees of risk, enabling them to manage violence at work effectively.

People at conference

CPI’s ESG approach

Since CPI’s founding, the Institute has played an increasing role in advocacy for the underserved populations and drastically reducing workplace violence. In 2018, CPI signed the internationally recognized “Principles of Responsible Investment” (PRI) to demonstrate its commitment to include PRI in evaluating business investments and operations.

As a continuation, CPI implemented strategies and metrics in 2020 to align with Wendel Group’s vision of ESG as a value-adding engine and avenue to maintain CPI’s industry leadership.

Wendel’s role in corporate governance


Board of Directors
Mel Immergut
Harper Mates
Adam Reinmann (Chairman)

Audit Committee
Harper Mates (Chairwoman)
Adam Reinmann

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