Cromology presents its raison d’être and its CSR roadmap

Published : 30.04.2021

Decorative paint specialist Cromology, a Wendel Group company since 2006, has presented its raison d’être: “Sustainably protect and color living spaces to brighten up everyone’s life”.

Cromology’s objective is to help sustainably maintain homes, individual or collective properties and enrich its clients’ quality of life and well-being.

Cromology has therefore decided to put corporate social responsibility (CSR) at the heart of its business strategy, alongside profitable growth and operational excellence.

To move forward in this initiative, Cromology has set objectives for itself that are in line with the United Nations’ Sustainable Development Goals (SDGs). Of these goals, the most relevant with respect to Cromology’s business activities are:

  • good health and well-being (SDG 3);
  • gender equality (SDG 5);
  • promote inclusive and sustainable economic growth, employment and decent work for all (SDG 8);
  • ensure sustainable consumption and production patterns (SDG 12);
  • take urgent action to combat climate change and its impacts (SDG 13).